For Level Up Ideas, a friend reached out to help define the visual identity for his brand. Since the company’s core mission is designing websites and strategically positioning other businesses in a better light, the “look and feel” had to reflect that same level of elevation and professionalism.
The goal was to take that high-level strategy and translate it into a cohesive physical presence. I focused on creating a sharp, unified aesthetic that scaled across everything from trade show banners and stationery to the team’s uniforms. Having worked in design for over a decade, I know that for a B2B brand, consistency is what builds trust especially when you’re on a trade show floor. It was a blast to help a friend bring his vision to life and ensure that every touchpoint, from a business card to a booth display, felt as polished as the websites they build.
Date: 2020