For KC’s 50th Anniversary, I had the incredible opportunity to help celebrate five decades of a legacy brand rooted deeply in desert racing. The goal was to honor that heritage while creating a look that felt both retro and celebratory. I developed two logos that complemented the core brand and curated a color palette that leaned into that classic, high-energy aesthetic. From there, I took the campaign across a massive range of touchpoints – designing everything from merch like tees and hats to custom accessories like aluminum mugs and patches, as well as a suite of digital assets using proprietary photography. There’s a specific kind of magic in seeing a campaign come to life across so many different mediums; getting to see and touch the final products was easily one of the most rewarding highlights of my time there.
Date: 2020