When I first stepped in, the challenge was to move away from fragmented, one-off designs and toward a cohesive global packaging system. It was incredibly rewarding to strip the brand back to its core elements, the iconic yellow, the deep premium black, and...
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With the Nelly’s Organics redesign, I really had the chance to take a brand that didn't have much of an identity and turn it into a vibrant, nature-inspired story. The goal was to move away from those bland, "blank-slate" origins and create a...
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