Designing the collaboration beer label for KC HiLiTES x Historic Brewing Company meant balancing striking creative design with strict industry compliance. A major part of the project involved diving deep into Alcohol and Tobacco Tax and Trade Bureau (TTB) federal labeling requirements, ensuring...
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Designing the Poreficient packaging sleeve was an exciting creative challenge that required a truly hands-on approach. Because the visual concept called for specific supplemental elements, a key part of the process involved shooting custom photography to capture exact angles and product details. Seamlessly...
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Project Overview: The BugMD brand transformation disrupts the traditional, fear-based pest control aisle by pivoting away from loud industrial tropes toward a strategy of Elevated Efficacy. Grounded in modern CPG consumer psychology, the redesign targets safety-conscious household decision-makers who demand high-performing solutions without...
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For the YA-MAN Ulta Gondola Display, I collaborated closely with the Marketing Manager on a high-stakes pitch to get their products into Ulta retail stores. When you’re pitching to a major national retailer, the buyers need to see exactly how your brand is...
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During my decade with KC, the annual product catalog was easily one of the most ambitious projects I tackled. I single-handedly managed the entire lifecycle of the book, building it from the ground up, from the very first layout concepts to the final...
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For the YA-MAN tri-fold, the challenge was finding a way to bridge the gap between their Japanese Tech heritage and the four unique beauty brands they manage. I wanted to take a fairly complex brand structure and turn it into something simple, cohesive,...
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