For the YA-MAN Ulta Gondola Display, I collaborated closely with the Marketing Manager on a high-stakes pitch to get their products into Ulta retail stores. When you’re pitching to a major national retailer, the buyers need to see exactly how your brand is...
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During my decade with KC, the annual product catalog was easily one of the most ambitious projects I tackled. I single-handedly managed the entire lifecycle of the book, building it from the ground up, from the very first layout concepts to the final...
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For the YA-MAN tri-fold, the challenge was finding a way to bridge the gap between their Japanese Tech heritage and the four unique beauty brands they manage. I wanted to take a fairly complex brand structure and turn it into something simple, cohesive,...
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