For DreXXpress, the goal was all about taking a personal training business and giving it a high-end, "premium" feel. The client specializes in private, in-home training, so his branding needed to look as professional as the elite service he provides. I helped him...
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For Level Up Ideas, a friend reached out to help define the visual identity for his brand. Since the company’s core mission is designing websites and strategically positioning other businesses in a better light, the "look and feel" had to reflect that same...
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The Tex Avery Project was a fun exercise in brand expansion and merch building using a well-known legacy IP. Growing up, I was a huge fan of these cartoons and while some of the content might not strictly fit today's standards, I’ve always...
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This project for Pinky’s Hot Box is a great example of how a small creative spark can eventually define a brand’s entire personality. I was originally brought in to create a Giphy to build some social media buzz for their opening, and since...
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For KC’s 50th Anniversary, I had the incredible opportunity to help celebrate five decades of a legacy brand rooted deeply in desert racing. The goal was to honor that heritage while creating a look that felt both retro and celebratory. I developed two...
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