With the Nelly’s Organics redesign, I really had the chance to take a brand that didn’t have much of an identity and turn it into a vibrant, nature-inspired story. The goal was to move away from those bland, “blank-slate” origins and create a look that actually pops on the shelf and sticks in people’s minds. Leaning on over a decade of design experience and my background in illustration, I focused on carving out a space that felt organic and authentic to who they are. This was actually my first venture into the food and drink industry, and I loved the challenge of building a brand personality from the ground up.
Date: 2017