For the YA-MAN tri-fold, the challenge was finding a way to bridge the gap between their Japanese Tech heritage and the four unique beauty brands they manage. I wanted to take a fairly complex brand structure and turn it into something simple, cohesive, and tactile that people could actually connect with. Having spent over ten years as a designer, I’ve learned that you don’t need a lot of noise to make an impact; I focused on a minimalist layout to show how clear, strategic communication can effectively bring a diverse portfolio under one umbrella.
Date: 2026