For DreXXpress, the goal was all about taking a personal training business and giving it a high-end, “premium” feel. The client specializes in private, in-home training, so his branding needed to look as professional as the elite service he provides. I helped him “button up” his entire look, from the initial logo and color palette to his business cards, stationery, and branded t-shirts. Even though this was a smaller-scale project, it was a great reminder of how much a cohesive visual identity can elevate a solo entrepreneur. He was really appreciative of the new look, and I loved being able to help him position himself as the upscale professional he is.
Date: 2019